Genre characteristics:

- As the song genre is Pop, we can see they have used typical boy band look/moves.

- They did casual dancing which is common in a pop video.

- They used different camera angle/shots such as high angle (on the stairs) long shot, mid shot, etc.

Visual/lyrics:

- There was some body language by jamie that matched the lyrics (When he said 'I' he pointed to himself) but no obvious visual with lyrics.

Visual/music:

- They did a change of location and person when the verse changed.

Need to sell the artist:

- They dressed smartly which is appealing to their target audience

Intertextuality:

- Hard to achieve in one location.

Voyeurism:

- The entertainment of dancing and them being well dressed is enjoying to watch.