Genre Conventions

Pop Music
Conventions :

• Dancing
• Up-Beat
• Toe Tapper
• Relaxed
• Girls & Boys
• Colourful
• Happy

Our pop video that we are doing is beat again by JLS. There are many other songs like this by JLS, but for our research we want to find other singers or bands who have the same style and genre of music.

Blue - If you come back
There were a lot of similarities in the songs, there are 4 members in each of the groups and they are all males. Also the songs are both about a partner who has left, but there are no women seen in either video. They both had dancing going on in the videos, but JLS had a routine for theirs and the Blue boys were just freestyling.
There were also a lot of differences in the groups as well, the Blue song is very sad and mellow where as the JLS song is up beat. Also the JLS song is set in just one location which is warehouse, But the Blue boys have theirs set in a real life place by the beach.